Welcome to CHINI NAMAK – Where Comfort Meets Style

At CHINI NAMAK, we believe that true style doesn’t have to sacrifice comfort. We create versatile, breathable clothing designed for the modern woman—pieces that seamlessly transition from desk to dinner, from work to social gatherings, and everything in between.

Our collection is all about multipurpose wear—pieces that can be layered, mixed, and matched to suit your lifestyle. Whether it's a comfortable cotton co-ord set for a busy day at work, a breezy dress for a family gathering, or an easy-to-wear outfit for a brunch with friends, our clothes are made to keep you feeling relaxed, stylish, and confident.

What Makes Us Different

What sets CHINI NAMAKapart is our commitment to quality and sustainability. Each piece is handcrafted using breathable fabrics like cotton, decorated with delicate hand embroideries and Indian crafts that add a unique touch. We’re not just about looking good—we’re about feeling good, too. Our designs are built to be comfortable against your skin and adaptable to your needs, from work wear to weekend wear. We believe in timeless style over fast fashion, with classic designs that will stay in your wardrobe season after season.

Our core principle is growing together. We take pride in working with local artisans, and all our fabrics and raw materials are ethically sourced. We ensure fair wages for our workers and do our best to reduce waste by producing in small, limited batches, with some sizes made to order. Our goal is to minimize environmental impact while creating beautiful, durable pieces that last.

The Vision Behind CHINI NAMAK

Founded by Sneha Goyal after two years of industry experience and a degree from NIFT, CHINI NAMAK was born out of a desire to create high-quality, affordable cotton coordinates and dresses perfect for both work and evening wear. Sneha noticed a gap in the market—most clothing options in this category were either too overpriced or too limited, with workwear mainly consisting of kurtis, shirts, or formal western wear. She wanted to fill this void by offering a semi-formal niche that reflects the changing dynamics of modern office cultures, which are becoming more liberal toward women dressing in comfortable, professional attire.

But the journey of CHINI NAMAK wouldn’t have been possible without the vision and support of Sneha's husband, Ankit Goyal. With his deep understanding of the technical, financial, and operational side of business, Ankit has been the rock behind the brand’s growth and success.

The Story Behind the Name

The name CHINI NAMAK translates to "sugar and salt"—two essential ingredients in every cuisine that add flavor and depth. In the same way, we believe these two elements add a unique flavor to your wardrobe. Just like food is full of endless possibilities, we envision CHINI NAMAK as a brand that adds that extra “flavor” to your style—versatile, comfortable, and timeless.